“As consumer habits are changing, brands need to consider how they can reach and connect with their audiences in the moments that matter. Audio offers a truly personalized connection and we are thrilled to be expanding our partnership with Spotify, who are providing a unique platform for advertisers of all sizes in reaching their audiences,” said Arnis Ozols, Regional Director, Httpool Baltics.
Spotify offers multiformat ad experiences including audio, video and display across two thousand devices, in any environment, during any moment of the day. With Spotify’s Streaming Intelligence – its unique data and insights based on users’ streaming behaviors – advertisers can tailor their ads and messaging to resonate with their audiences’ needs and mindsets based on the context in which they are listening.
“Httpool has been a great partner throughout Europe and we’re confident that they will continue to grow Spotify’s influence as a leading ad platform in the region with the addition of the Baltics,” said Rak Patel, Head of Sales, UK & Pan EMEA, Spotify.